Choosing a tee should be the fun part. You find a print you love, picture yourself wearing it, then meet the question that has interrupted online shopping since the dawn of time.
“What size am I in this one?”
Finding the correct tee fit. Let’s make that bit easier. Grab a tee you already love and a tape measure. No changing-room lighting. No wrestling with the curtain. Just a little comparison before you commit.
Unisex. Not one-size-fits-every-person-ever.
Our graphic tees have a regular unisex fit. That means one shared size range, rather than separate men’s and women’s sizing.
It doesn’t mean the same tee will sit the same way on everyone. Shoulders, chest, bust, hips and torso length all have a say. So does your preference for a closer fit or a bit more breathing room.
There’s no need to automatically size up or down because you usually shop in a particular section. The measurements are a better starting point than the sign above the department.
Meet the tee.
Our tees are made from 100% combed ring-spun cotton, with a midweight 180 g/m² fabric. They feature side seams, neck and shoulder tape, and a rib-knit seamless collar.
In everyday language? The soft, midweight cotton tee described on our product pages, ready for whichever print caught your eye.
They’re listed as regular fit and true to size. That’s useful context, but your favourite tee is still a better measuring assistant than “I’m usually a medium.”
We’ve all met a medium with its own interpretation of the job.
Your favourite tee has been promoted.
Find a tee that fits the way you want your new one to fit. Not the one you tolerate because everything else is in the wash. The good one.
Lay it flat on a smooth surface and gently straighten it without stretching the fabric.
Measure across the chest, just below the sleeves, for a useful width comparison. Then measure from the highest shoulder point beside the neckline down to the hem for length.
Compare those measurements with the size guide on the product page.
One important detail: flat tee width and the measurement around your body are different things. Don’t compare your chest circumference directly with the chart’s width. That’s how an innocent tape measure ends up causing unnecessary drama.
Width gets the attention. Length deserves some too.
A roomier size usually brings more than extra space around the middle. It brings extra length as well.
For example, our size chart lists a medium at 52.10 cm wide and 74.90 cm long. A large is 56.50 cm wide and 78.70 cm long. (XS is blank because it is our smallest available adult cut)
That’s a change in both directions. Worth checking if you want a relaxed fit without the hem making ambitious travel plans down your legs.
Choose your kind of comfortable.
If you like a regular, everyday fit, compare the chart with a regular-fitting tee you already enjoy.
If you prefer something closer-fitting, use a closer-fitting tee as your reference. Check that the measurements still leave comfortable room through your shoulders, chest or bust, and hips. Smaller isn’t automatically better fitted. Sometimes it’s just smaller.
If you like a roomier look, compare the next size up. Look at the added width and length together before deciding.
Sizing up can give you extra room, but our tees are still a regular-fit cut, not a purpose-designed oversized style. Same tee, more space. Not a complete change of personality.
Somewhere between two sizes?
Welcome to a very well-attended club.
Think about what normally makes you leave a tee at the back of the drawer. Too close through the middle? Too long? Not enough room across the chest?
Let that guide your choice.
The roomier option may suit you if you dislike a close fit, provided you’re also happy with the length. If extra fabric is usually your complaint, compare both sizes carefully with your reference tee.
There’s no prize for choosing the smallest label. There’s also no rule that says every graphic tee must be worn oversized. Pick the fit you’ll actually want to wear.
A little wiggle room in the numbers.
Our size chart lists a size tolerance of 2.54 cm. The measurements are a guide, not a millimetre-perfect promise for every garment.
Keep that allowance in mind, especially if you’re choosing a size based on a very exact fit. Your tee is clothing, not precision engineering.
Found your fit? Be nice to it.
Follow the care instructions: machine wash cold at a maximum of 30°C. Do not bleach, tumble dry, iron or dry clean.
Gently reshape and air dry in the shade. Don’t buy a size hoping the dryer will negotiate it into something else. It is not a qualified tailor.
The less-guesswork version.
Start with a tee you love wearing. Measure it flat. Compare width and length with the product-page size guide. Choose the room you enjoy, and keep the listed size tolerance in mind.
Whether you’re shopping for men’s, women’s or simply “that looks cool”, the approach is the same.
Find your fit. Wear your print. Let the size label get on with its very small job.
Finding your phone’s fit. Thankfully, no tape measure required.
Your phone case has a slightly stricter approach to sizing and you probably haven’t introduced it by its full name since you bought it. No relaxed fit. No sizing up for comfort. It needs to match your exact phone model, so check before choosing from the dropdown rather than relying on “pretty sure it’s the big one”.
On an iPhone, open Settings → General → About and look for Model Name. On a Samsung, open Settings → About phone and check the model information. Match the full model name with the case option, including any Plus, Pro, Pro Max or Ultra wording. Those extra words aren’t just there to make the phone sound important. Similar-looking phones can have different dimensions, buttons and camera layouts, so a quick check now can save a very disappointing fitting session later.
Now that you are feeling confident and well versed in product sizing, feel free to explore our full range of Cases and Tees